10 Valuable Internet Marketing Tips

You can attract more visitors to your website, increase your sales and boost your company brand. Here are 10 tips to get you rolling:

1. Start with effective web presence – if you don’t have a website, find a company that fully understands web presence requirements, and not just website design and development and work with them to establish your presence on the Internet.

2. Work with your web presence company to create a solid web marketing strategy that fits in with your overall marketing strategy. Understand your products or services and your competition and then work to make your brand stand out.

3. Work on getting ranked – naturally (organically) – on major search engines using proper and ethical Search Engine Optimization. Remember, a natural rank is a strong indicator of credibility. Always follow proper and ethical SEO techniques. Stay well away from nefarious SEO practitioners.

4. Paid Advertising – jump start your Internet marketing using paid advertising (pay-per-click and such) via major search engines such as Google, Yahoo and Microsoft Bing. Paid advertising gets you in front of your prospects in short order.

5. Email marketing rocks – build an opt-in email list that you can use for targeted email marketing by sending special offers, newsletters and other material. Guard this list with your life and use it often and use it effectively.

6. Become a dominating player in your industry and your niche by leveraging affiliate, reseller and associate marketing programs and work on building partnerships with complementary and supplementary providers to enhance your marketing channels.

7. Relevant articles, case studies and white papers are an effective way to boost your credibility on the Internet – they help you become established as a SME (Subject Matter Expert) over time and that positively impacts your web presence.

8. Create and publish targeted and relevant press releases about your business to spread the word about your services or products via various news and PR channels/publishers on the Internet and make sure to provide an RSS feed so syndication websites can pick up your press releases.

9. Create and maintain a blog to interact with your website visitors. A blog is one of the most effective ways to continually communicate with your visitors and keep them informed and educated about your services, products and important details about your company.

10. Understand and leverage Social Media by using Content Sharing, Content Publishing and Social Networking. An effective Social Media Marketing Strategy is sure to augment your Internet marketing strategy.

We will be posting more details about Social Media Marketing in the near future.

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Custom website design vs. using a templating service to develop your own site

Which Is Best?

The visual design of your website is what separates you from your competition. To attract more visitors, your website needs to stand out from the rest and needs to be attractive, uncluttered, easy to navigate and simple to understand.

You can have your website built from the ground up or you can buy a pre-made website template and use it as it is, or you can have this template customized to give it a more original and distinct look. Bear in mind that there are limitations to the extent of customization for a pre-made website template.

Differences between a custom web design and a template design

A custom website is designed from the ground up for a unique look and feel and is created with meaningful and pertinent content. It is is built after a significant amount of research and analysis to suit branding and business requirements.

A template-based website is generally built using a pre-made website template package that has most of the common pages already designed. Website templates are created using preset backgrounds, banners, main navigation links and masthead areas. In theory you just need to add content and your website is ready. In reality, it is not as simple as this. You can liken a template-based website to a pre-fabricated house and a custom designed website to a properly designed and constructed home. Furthermore, a pre-made website template is generally used for multiple websites so the creators of the template can offset their investment in building the template. A custom designed website is unique in its look and feel

If you are lucky enough to find a template that suits your business style and image and if your content fits the template (most businesse’s needs do not fit in this category, which is more so for the individual to build a single page), then a template-based website can be an economical choice.

A custom designed website usually costs significantly more than a template – mainly because it is specifically built to your requirements and make your web presence unique.


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The importance of a solid Web Marketing Strategy

Starting a business without a proper business plan is generally considered a recipe for failure.
Similarly, a solid web marketing strategy is a critical part of your online success.

A solid web marketing strategy should cover the following aspects:

1. Help you understand your niche market. This way, after you take the “pulse” of your audience, you can easily create and sell your product or service, in a way that would grab attention and produce visible results.

2. To sell massively, you must ensure you attract potential customers and increase traffic to your website. You can do this by implementing SEO and PPC.

3. Once you have consistent traffic, you have to do everything you can to turn your visitors into buyers. It’s best if you can provide a wide range of products and services at different prices and also offer your prospective clients all the information they need.

4. Maintaining an open channel of communication with your visitors is essential. Allows your visitors to directly approach you and solve their queries so they can easily make a purchasing decision.
To conclude, your web marketing strategy supports your business objective and defines how you will achieve your goals.

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Does my business need a website in 2011?

One word: ABSOLUTELY!

The Internet trend watching site, eMarketer quoted an Ad-ology survey conducted earlier this month that reveals some rather alarming numbers: 46% of small and medium business owners did not have a website in 2009. Another study conducted by VistaPrint found that only about 50% of small business owners that have a website are actually tracking their online marketing efforts! And the icing on the cake is a study from a Discover Small Business Watch Poll that corroborates Ad-ology’s survey results and goes on to state that a lot of small and medium business owners perceive the need for a website for their business as a “myth”.

This begs the question: As a small or medium business owner, what are you losing out on if you don’t have your own website?

The answer is very clear: Customers!

Come on folks! We have already started year 2011. People are no longer using the (actual) yellow pages or phone books to look for information. The three major search engines are serving up local search results even when a search does not include a local or geographical qualifier. The bottom line: Small and Medium businesses need web presence that they can directly influence and control.

There are many ways for you to establish web presence. Of course, you can go Yelp or use other social media websites such as Merchant Circle and get a “listing” but always remember, you don’t control any of these. You have zero say on how they will allow you to connect with customers. It is better than nothing… but sadly it is still not enough.

Your very own website gives you the ability to:
-Provide information and details about your products and services to people all over the world
-Set yourself apart from your competition, especially if they don’t have a website
-Become visible to the growing population that rely solely on the internet for information
-Harness the power of social media and social websites, the new word of mouth
-Properly and effectively leverage local search results from search engines
-Establish yourself as an authority with your customers and within your industry
-Build credibility with your customers by sharing information about your company
-Build and create your own community (social network)
-Leverage email marketing by building an email list and using that to market to potential clients

Before you jump on the website bandwagon, take the time to identify why you need a website. Remember, not all small businesses have the same “web presence” goals. Whether you want to simply promote your idea, sell products and services or build an online community, give it serious thought and plan your web presence goals.

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Can Your business use a Web presence to increase profits?

Welcome To My Blog!

What can a web presence do for your business?

Your own website gives you or your business the ability to:
-Provide information and details about your products and services to people all over the world
-Set yourself apart from your competition, especially if they don’t have a website
-Become visible to the growing population that rely solely on the internet for information
-Harness the power of social media and social websites, the new word of mouth
-Properly and effectively leverage local search results from search engines
-Establish yourself as an authority with your customers and within your industry
-Build credibility with your customers by sharing information about your company
-Build and create your own community (social network)
-Leverage email marketing by building an email list and using that to market to potential clients

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